Dallas-Fort Worth International Airport (DFW) is now using Microsoft Tags to boost retail sales at the airport. Passengers to one of the biggest airports in the U.S. can scan colored barcodes (known as Tags) with their smart devices to receive coupons and discounts to use at stores and restaurants across the terminals. The Tags can be found scattered around the airport, from the ticket halls to boarding gate areas and even its Skylink vehicles.
Jeff Fegan, Dalls-Fort Worth Airport CEO is pleased with the new initiative and commented:
We are seeing more and more passengers actively using their Internet-capable mobile devices, and this tagging technology allows us to place some consumer-friendly information right at their fingertips.