Multi-Faceted Karl Lagerfeld App Builds Awareness For Upcoming Fashion Collection

Multi-Faceted Karl Lagerfeld App Builds Awareness For Upcoming Fashion Collection

Net-a-Porter's app combines gaming, contests, insider access and augmented reality.

Emma Hutchings
  • 21 december 2011

Online retailer Net-a-Porter is building pre-launch buzz for its upcoming Karl collection with a mobile app that includes a “Find Karl” game, a sneak peek at garments and the chance to “Karlify” yourself.

The Net-a-Porter Karl app is separated into four sections on a rotating cube. iPhone users can play the “Find Karl” game by tilting the device to move a marble around a monochrome maze and collecting all five Karl heads before the timer runs out. Those with the fastest times can see their high score on the leaderboard and the player who was the quickest to complete the maze as of January 24th will receive $1,000 to spend at Net-a-Porter.

Multi-Faceted Karl Lagerfeld App Builds Awareness For Upcoming Fashion Collection

The sneak peek section of the app features looks from Karl Lagerfeld’s upcoming collection, which goes live on January 25th. The Aurasma technology scanner allows users to scan pictures of the designer on the retailer’s site to watch the Karl Lagerfeld captured video from Net-a-Porter on their mobile device.

The final section gives users the opportunity to “Karlify” themselves by snapping their photo and then dragging a white wig, sunglasses and Lagerfeld’s iconic collar onto their picture. These can be submitted through the app to the “Karl’s Kult” section of Net-A-Porter’s website and Karl Lagerfeld will choose his favorite picture on January 25th and award the winner with an item from the Karl collection.

Karl’s Kult


Japanese Face Wash Creates A Perfect Rose Every Time

Arts & Culture
Mobile Yesterday

Get A Better Idea Of How You Are Wasting Your Time

The TouchTime app is trying to revolutionize personal task management by providing detailed insight on how to be more efficient

Culture Yesterday

London Telephone Box Repurposed As A Tiny Mobile Repair Shop

Tools and supplies to replace broken screens or damage are neatly stowed away in these micro-workrooms


Get PSFK's Latest Report: Future of Retail: Technology Primer

See All
Design Yesterday

Conceptual Sportswear Created Out Of Futuristic Condom Material

A Dutch fashion designer is experimenting with new methods and fabrics to make high performance clothing

Fashion Yesterday

Fashionable Tassel Will Ensure You Never Lose Your Valuables Again

The device is fashion meets connected tech, that will help you keep track of your belongings at all times


Katia Beauchamp

Retail, E-Commerce, Beauty

Syndicated Yesterday

Would You Wear Wool Shoes To Save The Environment?

As demand for wool shoes grows, a number of US footwear brands are heading directly to the source: the sheep pastures of New Zealand

Sustainability Yesterday

Self-Healing Material Is Fashioned Out Of Squid Teeth

Penn State researchers have devised a new textile that uses organic proteins

Arts & Culture Yesterday

Search Engine Turns Your Own Drawings Into Photos

This image-matching software accepts hand-made sketches instead of keywords


Future Of Work
Cultivating The Next Generation Of Leaders

PSFK Op-Ed august 23, 2016

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

PSFK Labs august 25, 2016

PSFK’s Workplace Vision: How The Nurturing Of Seeds Will Come To Define The Onboarding Process

Our Future of Work vision is a service that allows companies to assemble and deliver welcome packets that are uniquely focused on the concept of growth

Arts & Culture Yesterday

Illustrator Interprets The Experiences Of Blind Travelers

Artist Alby Letoy creates drawings of poignant travel memories for the visually impaired

Advertising Yesterday

Clickbait Titles Used For The Good Of Charity

An agency devised an unlikely campaign that uses clickbait as a positive force to drive awareness to nonprofit initiatives

Advertising Yesterday

The Best In Eye-Catching Olympics Campaigns

PSFK rounds out the Rio Games with our picks for the best advertising moments off the field

Work Yesterday

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Arts & Culture Yesterday

Transforming Light Waves Into A New Art Form

An artist uses glass treated with layers of metallic coatings to create a unique installation called lightpaintings


Rio Olympics
Innovation Coverage From The Rio Games

Design Yesterday

This Windbreaker Lets You Explore The Outdoors While Charging Your Phone

The apparel includes solar panels that allow the wearer to stay connected through the power of renewable energy

Asia Yesterday

The Goal Of This Game Is To Not Get Laid Off From Your Job

A hit mobile app has you working really, really hard to not get fired as you climb the corporate ladder

Advertising Yesterday

Movie Critic Bot Guides Viewers Through Festival Offerings

The Toronto International Film Festival has created a Facebook Messenger chatbot to help attendants curate their schedule

No search results found.