menu

Nike Hosts High-Tech Treasure Hunt In Vienna [Video]

Nike Hosts High-Tech Treasure Hunt In Vienna [Video]
Advertising

For "Catch the Flash", participants had to track runners and photograph them.

Emma Hutchings
  • 14 december 2011

A campaign developed by Jung von Matt/ Neckar for Nike saw 50 runners take part in a 90-minute game in the dark streets of Vienna, Austria. “Catch the Flash” had participants chasing the runners and trying to capture them on camera. The runners wore Nike Vapor Flash Jackets, which revealed a printed number on the back when a camera’s flash illuminated the reflective material. Participants tracked the runners online via GPS and tried to capture photos of as many different numbers as possible. Incorporating a real world element and gamification helped Nike to engage passersby and get lots of people involved. You can watch the game unfold in the video below:

Nike Running

+#advertising
+#technology
+Advertising
+cities
+consumer goods
+Electronics & Gadgets
+Europe
+Fashion
+fashion / apparel
+fitness / sport
+GPS tracking
+jung von matt
+nike
+Retail
+Sports & Fitness
+technology
+Treasure Hunt
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Social Media Yesterday
Retail Yesterday
No search results found.