For “Catch the Flash”, participants had to track runners and photograph them.
A campaign developed by Jung von Matt/ Neckar for Nike saw 50 runners take part in a 90-minute game in the dark streets of Vienna, Austria. “Catch the Flash” had participants chasing the runners and trying to capture them on camera. The runners wore Nike Vapor Flash Jackets, which revealed a printed number on the back when a camera’s flash illuminated the reflective material. Participants tracked the runners online via GPS and tried to capture photos of as many different numbers as possible. Incorporating a real world element and gamification helped Nike to engage passersby and get lots of people involved. You can watch the game unfold in the video below: