The sportswear brand launched an interactive gaming campaign to promote its cold-weather performance apparel. Players can win Nike Fight-Back Pack and be entered to meet Nike’s athletes.
Nike launches its new “Fight Winter” campaign that challenges fans to retaliate against winter through three mini-games experience. The campaign, in collaboration with B-Reel Films, promotes Nike’s cold-weather performance apparel line, such as the Nike Free TR Winter Training Shoes, by creating a cinematic experience that features athletes battling through wind, rain, and snow. The interactive video games let users become Nike’s top professional athletes — Greg Jennings, Alex Morgan, and Allyson Felix — to pass through a gauntlet of winter training exercises. Players can submit their daily scores to win prizes and enter for a chance to meet the athletes. The campaign is running now until December 15.