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Old Spice Guy Returns As MANta Claus To Give Out 7 Billion Gifts

Old Spice Guy Returns As MANta Claus To Give Out 7 Billion Gifts

By Yi Chen on December 8, 2011


American actor Isaiah Mustafa came to fame for his series of Old Spice TV commercials: The Man Your Man Could Smell Like. Now, he’s back by popular demand and features in the Old Spice MANta Claus campaign. The week-long campaign reveals the generous and festive side of Mustafa as he aims to to give gifts to 7 billion people on earth.

The series of videos kicked off with Mustafa giving a shout-out to Twitter fan Amber (aka @beautyjunkies) and revealing her gift: a pair of shoes made out of necklaces as the item combined the two things she liked best. The surprised Amber responded with, “OMG I can die now.”

So far, gift receivers have included residents in Australia, Shanghai commuters, and 25 Internet friends. At the end of each day, Mustafa provides a progress report of how many gifts were given and how many more to go. You can follow the progress via the Old Spice Twitter account, Facebook page or YouTube channel.

Old Spice

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TOPICS: Advertising, Branding & Marketing, Entertainment, Media & Publishing, Web & Technology
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