menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Pop Singer & Fans Guess What’s In Their Christmas Presents For Facebook Campaign

Pop Singer & Fans Guess What’s In Their Christmas Presents For Facebook Campaign

Glaceau Vitaminwater asks Jessie J to provide clues and one correct viewer wins the present.

Emma Hutchings

Enhanced water brand Glacéau Vitaminwater (owned by Coca-Cola) is running a festive Facebook campaign created by social media agency Jam, with the help of its brand ambassador, Jessie J.

The London 2012 Olympic Games partner has launched a game called “Guess Jessie’s Pressie,” which asks the pop singer and fans to try to figure out what’s inside a selection of wrapped Christmas presents. For seven days, exclusive short videos feature Jessie J giving viewers clues about the items, which they can use to make their guess from a selection of possible answers. Each day, one person who guesses correctly will be randomly selected to win the present. There are some great prizes up for grabs, including a snowboard and London 2012 Olympic Games tickets. A spokesperson for Glacéau Vitaminwater said:

Jessie J is a great fit for us as our Olympic ambassador. Jam has come up with a brilliant campaign that leverages our relationship with her in a really smart way which benefits both the Vitaminwater and the Jessie J brand.

Vitaminwater

{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Tap to Expand
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store