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Pop Singer & Fans Guess What’s In Their Christmas Presents For Facebook Campaign

Pop Singer & Fans Guess What’s In Their Christmas Presents For Facebook Campaign
Advertising

Glaceau Vitaminwater asks Jessie J to provide clues and one correct viewer wins the present.

Emma Hutchings
  • 19 december 2011

Enhanced water brand Glacéau Vitaminwater (owned by Coca-Cola) is running a festive Facebook campaign created by social media agency Jam, with the help of its brand ambassador, Jessie J.

The London 2012 Olympic Games partner has launched a game called “Guess Jessie’s Pressie,” which asks the pop singer and fans to try to figure out what’s inside a selection of wrapped Christmas presents. For seven days, exclusive short videos feature Jessie J giving viewers clues about the items, which they can use to make their guess from a selection of possible answers. Each day, one person who guesses correctly will be randomly selected to win the present. There are some great prizes up for grabs, including a snowboard and London 2012 Olympic Games tickets. A spokesperson for Glacéau Vitaminwater said:

Jessie J is a great fit for us as our Olympic ambassador. Jam has come up with a brilliant campaign that leverages our relationship with her in a really smart way which benefits both the Vitaminwater and the Jessie J brand.

Vitaminwater

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