Glaceau Vitaminwater asks Jessie J to provide clues and one correct viewer wins the present.
The London 2012 Olympic Games partner has launched a game called “Guess Jessie’s Pressie,” which asks the pop singer and fans to try to figure out what’s inside a selection of wrapped Christmas presents. For seven days, exclusive short videos feature Jessie J giving viewers clues about the items, which they can use to make their guess from a selection of possible answers. Each day, one person who guesses correctly will be randomly selected to win the present. There are some great prizes up for grabs, including a snowboard and London 2012 Olympic Games tickets. A spokesperson for Glacéau Vitaminwater said:
Jessie J is a great fit for us as our Olympic ambassador. Jam has come up with a brilliant campaign that leverages our relationship with her in a really smart way which benefits both the Vitaminwater and the Jessie J brand.