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PSFK Picks: Top Five Festive Packaging Ideas

PSFK Picks: Top Five Festive Packaging Ideas
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PSFK gathers the best in holiday marketing to inspire you during the season.

Liz Walsh
  • 22 december 2011

PSFK loves when companies collaborate with creative thinking to market their ideas and products in a way that establishes brand identity. The holidays show off artistic collaboration especially well, and this year has so far seen some truly festive ways to celebrate. We’ve put together a list of the best, so you can see how brands capture the spirit via packaging:

Fresh & Easy Neighborhood Market

The grocery company has teamed up with International Design Consultancy P&W to create a gingerbread house inspired line of stocking stuffers and holiday goodies. The bright color scheme accentuates the company’s green-friendly products and simplicity. From salt water taffy wrapped like a present to snowflake inspired eggnog (they also have a recipe for a truffle version on their blog), Fresh & Easy uses the holiday season as an opportunity to celebrate their design.

Stella Artois

‘Originally crafted for Christmas,’ Stella Artois’s simple design using gold and red goes along with the rest of their holiday extras this season, which include a specially designed Christmas album, ‘Under the Holiday Star.’ It’s a jazz album that is free to download on their website. Music and classic design work together here to highlight the brand’s elegant marketing.

Kiehl’s

The skin care company went all out this holiday season, highlighting the talents of Philadelphia based illustrator Andy Remeter, and hiring a creative team just to tackle the store’s Christmas image. What made us really love Kiehl’s approach this year was that Remeter drew inspiration from the East Village (where the company’s flagship store is located) in order to create a design that blends the holiday spirit with the company’s image and the neighborhood vibe. There are funky characters, short animations throughout the store, and even a special app that lets holiday shoppers combine their own photos with the Kiehl’s holiday cartoons.

Starbucks

Ok, we know, Starbucks festivities have become as much of a tradition as eggnog (and you’ve probably tried the flavored latte), but we had to include them this year because of their augmented reality app. Called ‘Cup Magic,’ the app shows snow falling across your screen as you hold it over the traditional red cups. Watch the coffee company’s holiday characters go sledding, and tap them to make them jump or flip on the screen. And of course, it’s fully integrated with social media, so you can readily share on Facebook and Twitter.

 

Wieden and Kennedy – At Urban Outfitters

Trash bags for the Holidays. These Christmas pie pudding bags are great, and save the über ambitious party-thrower the trouble of decorating the trash can. Leave these bags out to tidy up the holiday party in seasonal style.

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