Ice Cube, born O’Shea Jackson, is known for his rap-star quality and acting career, but little is known about his love for design and architecture. In a campaign video for the Pacific Standard Time Art exhibit in L.A., USA, Ice Cube reveals that he studied architecture and drafting before he got into rap music. The short film shows Ice Cube touring The Eames house and complimenting the duo designers for being at the forefront of architecture.
“In a world of McMansions, where the structure takes up all the land, the Eames [house] made the structure and the land one….They [Charles and Ray Eames] were doing mash-ups before mash-ups even existed,” proclaims Ice Cube.
The Eames House is an architectural landmark in L.A. and was built by husband-and-wife-team Charles and Ray Eames. The two designers were known for their range of Herman Miller chairs and lounges that possessed timeless elegance and aesthetics.
The video was directed by Dave Meyer from @radical.media and aims to make the exhibit appealing and accessible to all. The exhibit celebrates the art scene in Los Angeles from 1945 to 1980.