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REI Launches Citywide Scavenger Hunt Via Augmented Reality

REI Launches Citywide Scavenger Hunt Via Augmented Reality
Advertising

The outdoor goods company promotes adventures accessible to NYC consumers with an augmented reality scavenger hunt placed throughout the city.

Don Michael Acelar De Leon
  • 6 december 2011

American retail company REI ventures into augmented reality (AR) promotions by creating an AR app to give prizes to consumers and at the same time encourage traffic inside its new location in New York.

The app is named “Find Out NYC” and may be used by consumers to scan more than 400 specially-designed REI posters located around New York City, which serve as portals to six virtual scenes. Upon finding one of these posters, they can use their smartphone at the poster to scan and capture its respective headline. This will take them to an AR page that projects the virtual nature scene along with pictures of outdoor gear prizes that they can tap to win them. Apart from winning the outdoor gear prize, customers are also given the chance to win a trip for two to Costa Rica.

From REI:

REI is now in New York City! We’re located in the historic Puck building near Manhattan’s SoHo district. Drop in and explore our 39,000-square-foot, three-level store. REI offers top-brand outdoor gear and clothing for camping, climbing, cycling, fitness, hiking, paddling, skiing, snowboarding and more. We’re also a complete New York City bike shop, offering professional bike shop services to help keep you biking the streets and trails year-round. Come by, meet our friendly staff of outdoor experts, and gear up for your next adventure.

Find out about all of the REI events going on now in the New York area, and be sure to download our new FIND OUT NYC app! Use your phone to scan and unlock specially designed REI posters around the city which serve as portals to six virtual scenes. Use the map functionality on the app to find the posters nearest you. Get Find Out NYC app details.

Find Out NYC on iTunes

Find Out NYC on Android Market

REI

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