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Retail Store Showcases Different Merchandise From Startups

Retail Store Showcases Different Merchandise From Startups
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Rachel Shechtman creates a shop in beta mode that constantly changes it merchandise and appearance.

Yi Chen
  • 23 december 2011


A Startup Store is a six-week shopping exhibition by entrepreneur Rachel Shechtman. The store is still in ‘beta’ mode and includes merchandise on display from startup companies like Artspace, Birchbox, Baublebar, Joor, Quirky and Of a Kind.

The beta exhibition is part of a more permanent concept, where every 4-6 weeks the retail store will be changed to suit a ‘story’ theme. Come 1 February 2012, the store will reveal its name, brand logo and feature its first exhibition with the theme ‘Love’.

Shechtman has had a wealth of experience working in fashion and retail, including TOMS Shoes, Gilt Groupe and Bliss Spa. She hopes that her unique retail point of view will be able to attract shoppers to create a ‘living, breathing community’.

A Startup Store

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