European telecommunications company – Telefónica 02 has developed a campaign that enables its Twitter followers to tweet Santa Claus via the hashtag #O2santa. Followers can tweet him a message that they’d like read out, and Santa will create personal video clips in response. Afterwards, users can share and alert their friends and family by retweeting or emailing the link to the video. Alex Pearmain, head of social media at 02, said in a statement:
“We felt that we should create something fun as an integrated aspect of our Christmas digital campaigning — something that gets consumers involved with us and allows 02 to deliver a bit of entertainment during the festive period. Our social-media channels seemed the ideal platform to do this on, and we hope this campaign will help to cut through some of the current consumer gloom and spread some festive cheer.”
The campaign, created by PR agency Hope & Glory, runs for a week and any messages received by December 15 will be delivered in time for Christmas.