The brand continues to support the arts and music scenes, with a focus on content over product marketing.
Scion Audio Visual, the division that supports art, music, film and lifestyle in the US, has launched a series of webisodes called ‘Prince Paul’s Adventurous Musical Journey.’ They follow the Grammy award-winning producer Prince Paul, along with hip hop partners Mr. Dead and Soce, as he visits different cities in search of underground music, rare styles and artist’s creative processes.
Episode 1 features the trio chatting to beat-makers and DJs in New York and hitting the clubs to see them in action:
Episode 2 follows the group to Kansas as they experience Garage Fest:
In Episode 3, they head to New Orleans to explore Bounce music and witness some unbelievable dance moves:
There is more to come in the trio’s cross-country quest for new musical inspiration. This Scion Audio Visual series maintains the brand’s identity through the cultural content they support without including any product messaging. Focusing on the music and the people rather than the brand is a refreshing approach for its team and the consumers.