Film director Sofia Coppola has been revealed as the woman behind the yet-to-be-seen print and television campaign for the Marni for H&M line.

“I enjoyed doing this film for the Marni at H&M collaboration. I think it’s great how they make fashion accessible and I wanted to show the fantasy fashion can bring,” Coppola said. “Consuelo seems really sincere and cares about what she does and I appreciated that.” Business Insider