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Sofia Coppola To Direct The Ads For The Marni + H&M Collab [Headlines]

The creator of 'Maria Antoinette' and 'Somewhere' will be the eye behind the camera for the Italian fashion house's diffusion line with the Swedish mega brand.

Dory Carr-Harris, PSFK
  • 19 december 2011
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Film director Sofia Coppola has been revealed as the woman behind the yet-to-be-seen print and television campaign for the Marni for H&M line.

“I enjoyed doing this film for the Marni at H&M collaboration. I think it’s great how they make fashion accessible and I wanted to show the fantasy fashion can bring,” Coppola said. “Consuelo seems really sincere and cares about what she does and I appreciated that.” Business Insider