menu

Starwood Hotels Extends Loyalty Program To China’s Equivalent Of Foursquare

Starwood Hotels Extends Loyalty Program To China’s Equivalent Of Foursquare
Advertising

The partnership allows Chinese travellers to earn check-in rewards at over 200 hotels & resorts in Asia Pacific.

Emma Hutchings
  • 2 december 2011

Following Starwood Hotelspartnership with Foursquare earlier this year, it is now expanding its customer loyalty program into China by partnering with Jiepang, one of the country’s leading location-based services. Guests who regularly stay at Starwood can earn ‘Starpoints’ and rewards by checking in via Jiepang at over 200 of the group’s hotels & resorts in Asia Pacific.

Members of the Starwood Preferred Guest (SPG) loyalty program can earn 250 Starpoints by checking in with a confirmed reservation. SPG members who check-in via Jiepang and synchronize two different social networks will unlock a virtual Starwood hotel branded badge. By unlocking a badge, they will automatically be entered into a draw to win a free weekend stay, and those who collect all eight Starwood brand virtual badges could win a five-night getaway.

Every month, the SPG member with the most Jiepang check-ins across all Starwood hotels in Asia Pacific will be declared the SPG Mayor. They will be interviewed and featured on the website and also asked to contribute travel tips to the SPG Jiepang tips page. Janice Chan, the director of digital distribution & marketing for Starwood Asia Pacific Hotels & Resorts, said:

China continues to be a major source of new loyalty travelers for Starwood as evidenced by the 71% jump in Chinese enrollment in Starwood Preferred Guest last year. Following the success of the SPG global campaign with Foursquare earlier in 2011, SPG’s new partnership with Jiepang localizes and redefines the ‘check-in’ for our Chinese SPG members, enabling rewarding experiences beyond their hotel stays. This is yet another example of Starwood’s ongoing commitment in building deeper relationships with our Chinese members in ways that are relevant to their lives.

Starwood Hotels

Advertising
Trending

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Advertising
Work Today

Editorial Roundtable: What A People-First Workplace Must Prioritize First

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX on why employee fulfillment is a journey and not a destination

Culture Today

Brand Engagement At The Gates Of The World’s Largest Open-Air Gallery

Tiger Beer and a neighborhood-minded nonprofit celebrate and promote New York's creative spirit by beautifying 100 security gates

Trending

Get PSFK's Related Report: Future of Automotive

See All
Automotive Today

Bike-Share Program Helps Students Save Money And Get To Class On Time

Zipcar and Zagster are creating sponsored programs across 500 U.S. college campuses

Technology Today

How Technology Can Save The World By Saving Time

PSFK attends the Social Good Summit 2016 to see how new tech is changing the world for the better

Related Expert

Tegan Monique Gaan

Micro-Entrepreneurs

Advertising Today

Lancôme’s Newest Campaign Stars A Domestic Abuse Survivor

Rosie Batty is the new face of the Love Your Age series, and is using the platform to bring awareness to a prevalent and deadly problem

Travel Today

Marriott’s Gravity Room Installation Gives Travelers A New Perspective

The luxury hotel chain's #MGravityRoom invites visitors to snap and share pictures of its inverted set up

Fitness / Sport Today

Shoe-Worn Device Helps Kids Perfect Their Soccer Kick

A new wearable helps youth players improve their placement skills and technique

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 23, 2016

Productivity Expert: The Magic Of The Five-Hour Workday

Stephan Aarstol, Founder of Tower Paddle Boards, explains why the modern notion of office hours needs to evolve

PSFK Labs Today

Modern Workplace Culture: No More Fat Cats Or Kissing Ass

Samar Birwadker, CEO & Co-Founder of Good & Co, on designing shared organizational values to optimize employee happiness and success

Gaming Today

Architecture Firm Turns Their Digital Portfolio Into An 8-Bit Game

Bjarke Ingels Group is exploring the possibilities of user interactivity in web design

Syndicated Yesterday

Banned Books Week Urges People To Seek Out Controversial Works

Joining the annual celebration of the right to read, US author Jessica Herthel called for 'more information, more voices' to protect diversity

Augmented & Virtual Reality Yesterday

Outdoor Camp Presented In 360° VR By X Games Gold Medalist

The video features campers riding BMX trails, zip lining through the woods, and performing big-air jumps

Travel Yesterday

Boeing Wants Passengers To Control Their In-Flight Experience Through Their Phones

The airline manufacturer is embracing automation through a new generation of mobile travel apps

Augmented / Virtual Reality Yesterday

VR Surgery Videos Offer Interactive Medical Education

Dutch startup MDLinking hopes to globalize communication between students and medical care professionals with virtual reality content

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Culture Yesterday

Use Twitter To Learn A New Language

tDict is an app that uses the social media platform to help you search for words in local dialects

Mobile Yesterday

This Startup Wants To Digitize The Loose Coins In Your Pocket

CoinOut is a new app that lets you save your extra change from cash transactions as electronic funds

No search results found.