menu

Study Says Paid Search Drives $6 In Local Sales For Every $1 In Online Sales [Headlines]

Innovation

New research has surfaced that states e-commerce still brings in less than 5% of retail sales.

by Dory Carr-Harris, PSFK
  • 12 december 2011

Annual US retail spending is roughly $4 trillion according to the US Commerce Department. And while e-commerce is growing very rapidly, it remains less than 5 percent of total retail sales. Historically, most search marketers have focused almost exclusively on e-commerce sales. But a new study finds that the real impact of paid search is offline. Search Engine Land

Innovation
  • | {{post.date_formated_today}}
{{post.author_display_name}}
  • {{post.date_formated}}
{{post.author_display_name}}
  • {{post.date_formated}}
Read More Read More Read More Read More
PSFK Writer {{post.author_display_name}}
  • {{post.date_formated}}
No search results found.