The largest sub sandwich franchise in the United States finds another way to reach the cash-strapped consumer group.
American sub sandwich megafranchise Subway has garnered positive appreciation for its budget-friendly meal packages in light of the recent recession. This December, Subway is set to roll out its most serious sandwich discount thus far, wherein six-inch Meatball Marinara and Cold Cut Combo sub sandwiches will be sold for only $2, thus putting Subway’s footlong sandwich at $4.
While this is not the first time Subway has engaged in the $2 sandwich promo, this would be the first time the promo will be executed on a nationwide scale. Consumer psychologist Kit Yarrow expressed a positive outlook on the move:
It’s a magical price point; what it communicates to consumers is that Subway is on their side.
Tony Pace, marketing chief at Subway’s franchisee advertising fund, says:
We’re just showing folks a little love when everyone is fretting about the economic future.
While other fast food chains such as KFC, Taco Bell, and Chipotle have considered and applied similar $2 packages, Subway reports that a six-inch meatball sub has 480 calories, which, with the promo, puts it at serving as much as 240 calories per dollar.