menu

Swipe-Card Data ‘Gamifies’ Public Transportation In London [Future Of Gaming]

Swipe-Card Data ‘Gamifies’ Public Transportation In London [Future Of Gaming]
technology

Chromaroma uses swipe-card data to turn public transportation in London into a massive, competitive multiplayer game.

Timothy Ryan, PSFK Labs
  • 27 december 2011

In PSFK‘s research for the Future Of Gaming report, our consulting team noticed a growing tendency towards using games To Leverage Collective Manpower. One example of this trend is Chromaroma–a new application from the UK production company Mudlark that transforms public transportation in London into a competitive multiplayer game. Users begin by signing up on chromaroma.com and providing their public transportation swipe-card information along with the details of any team they would like to join. Chromaroma tracks statistics on the number of transportation swipes along with the distance traveled, further enhancing the experience with location-based missions, reward points and a ranked leaderboard. By enticing players to travel to new places and improve their social rank, the game hopes to provide users the impetus to explore their cities in the name of competition.

Chromaroma

To learn more about what’s going on in the gaming space today, order a copy of PSFK’s Future of Gaming report.

future-of-gaming-banner

+#technology
+Automotive
+cities
+Electronics & Gadgets
+Europe
+Future of Gaming
+game
+gaming
+Information
+london
+Luxury
+Market Research
+players
+Statistics
+technology
+Transportation
+UK
Trending

Los Angeles Is Now Home To World's First Sneaker Dry Cleaning Service

Fashion
PSFK MEMBERSHIP


JOIN RETAIL INTELLIGENCE PLATFORM
Get access to retail reports and 20,000 retail insights


LEARN MORE

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

Augmented & Virtual Reality Yesterday
Consumer Goods Yesterday
No search results found.