The New Business Model [Video]

The New Business Model [Video]

Businesses have begun to try to reach their target markets using updated strategies like increased transparency and emotionally appealing narratives to give their products and services some personality.

Dory Carr-Harris, PSFK
  • 1 december 2011

Recently, PSFK has begun tracking the emergence of new ways of conducting business that have begun to impact the way consumers and brands interact. At our recent PSFK CONFERENCE SAN FRANCISCO 2011, several of our speakers discussed how they have implemented these updated business practices with intriguing results.

Revolutionizing the way that businesses big and small reach out to their consumers, Nick Barham and Dan Hon, John Bielenberg and Rob Schuham and Joe Gebbia spoke about the power of collaboration, transparency, making emotional connections and most importantly, creating a good story that people can support and share.

Nick Barham and Dan Hon of Wieden+Kennedy narrate the journey they took when adopting new practices to help move their clients’ brands towards an all-encompassing value-based service in addition to the product offering.

John Bielenberg and Rob Schuham of COMMON discussed a new kind of capitalism that creates a more collaborative, responsible economy that still turns a substantial profit. Their solution is a collaborative brand for products, businesses and shared-value communities.

Joe Gebbia, founder of Airbnb and CritBuns described how through creative storytelling you can not only hook an audience, but give your product a voice of its own so that it can go out and market itself.

Discover more inspiring talks from PSFK CONFERENCE SAN FRANCISCO 2011.
Want access to more inspiration and ideas? Check out PSFK’s updated video page with content from all of our past conferences.


Why The Apple Watch Is Taking Foot In The Restaurant Industry

Travel Today

Delta Lets Flyers Track Their Luggage From The Airplane To The Airport

The airline's new app allows customers to see exactly where their baggage is throughout their journey

Food Today

Chef Turns Invasive Species Into Delicious Sushi

Creator Bun Lai is adapting strange new ingredients for his menu, which responds to the ecological impact of overabundant creatures in the local environment


Get PSFK's Related Report: Future of Automotive

See All
Gaming & Play Today

Build Your Own Subway System In This Minimalist Game

Mini Metro lets you design your own fully functional transit network, simulating the flow of urban commuters with pared-down visuals

Work Today

Keyboard Designed To Help Women Use More Assertive Language

The device is a commentary on gender roles in the workplace, and features easy access to "power verbs" that help reinforce a habit of being direct in writing

Related Expert

Jonathan Christensen

IP Communications, Broadband, Mobile

Arts & Culture Today

Spanish Artist Dreams Up What Animals Would Look Like In Modern Clothing

Yago Partal's portraits depict the fantasized style preferences of creatures worldwide, from an Arctic wolf to a zebra

Fitness & Sport Today

New Data Technologies Make Hyper-Personalized Training A Reality

The Sports Debrief from PSFK Labs looks at how analytics tools are being developed to optimize human performance across all industries

Technology Today

IBM Watson Helps Grammy-Winning Producer Craft An EP

The computer system's data technology generated musical scores for Alex Da Kid's first solo project


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

General Electric: Lighting’s Impact On Sleep Is More Than The Off Switch

Jeff Patton, General Manager of Connected Home Products at GE Lighting, uncovers how lighting technologies can affect our sleep cycles

PSFK Labs october 25, 2016

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Yesterday

30-Year-Old Photographs Used As Travel Guides

A new photo series revolves around tracing the origins of images from the past

Children Yesterday

IKEA Is Letting Kids Design Its New Line Of Toys

The products are taken from fanciful drawings that showcase the imagination of those who use it most

Technology Yesterday

Album Turns Into Something New Each Time It’s Streamed

Bill Baird's new album explores the relationship between time and music through a website crafted by design team, One Pixel Wide

Health Yesterday

VR App Prescribed For Pain Relief

A pharmacy chain in Sweden is stepping away from tradition to develop a happy place for the pain-afflicted

Retail Yesterday

Banks Are Coming Together To Create A New Payment Network That Rivals Venmo

A number of financial institutions are collaborating to make a new person-to-person monetary system called Zelle for their customers

Media & Publishing Yesterday

Pocket Camera Aims To Facilitate The Struggles Of Live Streams

The Mevo helps resolve the complexities of streaming video with an intuitive setup and smart editing controls

Health Yesterday

Startup Believes Traceability Will Help Disrupt The Multivitamin Industry

Ritual is a daily supplement for women that traces every ingredient back to its source

Arts & Culture Yesterday

Photo Series Brutally Murders Some Of Your Favorite Fast Food

The portraits by artist duo Ilka & Franz do away with mealtime regulars in a way that is both beautiful and humorous

No search results found.