Businesses have begun to try to reach their target markets using updated strategies like increased transparency and emotionally appealing narratives to give their products and services some personality.
Recently, PSFK has begun tracking the emergence of new ways of conducting business that have begun to impact the way consumers and brands interact. At our recent PSFK CONFERENCE SAN FRANCISCO 2011, several of our speakers discussed how they have implemented these updated business practices with intriguing results.
Revolutionizing the way that businesses big and small reach out to their consumers, Nick Barham and Dan Hon, John Bielenberg and Rob Schuham and Joe Gebbia spoke about the power of collaboration, transparency, making emotional connections and most importantly, creating a good story that people can support and share.
Nick Barham and Dan Hon of Wieden+Kennedy narrate the journey they took when adopting new practices to help move their clients’ brands towards an all-encompassing value-based service in addition to the product offering.
John Bielenberg and Rob Schuham of COMMON discussed a new kind of capitalism that creates a more collaborative, responsible economy that still turns a substantial profit. Their solution is a collaborative brand for products, businesses and shared-value communities.
Joe Gebbia, founder of Airbnb and CritBuns described how through creative storytelling you can not only hook an audience, but give your product a voice of its own so that it can go out and market itself.