Trends For 2012: Culture Fire-starter On Going There

Trends For 2012: Culture Fire-starter On Going There

Founder and Creative Director of Staple Design and Reed Space, Jeff Staple, talks about how entrepreneur need to get out of their offices to really make an impact.

Piers Fawkes, PSFK
  • 15 december 2011

To support a new initiative from Intel aimed at uncovering and supporting young Innovators, PSFK has tapped some of the world’s established innovators to share some insights into what young entrepreneurs should be on the lookout for in 2012. We asked the Founder and Creative Director of Staple Design and Reed Space, Jeff Staple, to share some of his thoughts on the ideas that are exciting him in the coming year.

In recent years Jeff has used his retail and design endeavors to empower him as a cultural fire-starter. His key advice is that entrepreneurs still need to get out of their office and get on planes – despite the connectivity possibilities that modern technology around us provides. He told PSFK:

Go: Go Local.

Sure, with the technology you have in the palm of your hand now, you can connect with anyone across the planet. It’s the beauty of making this planet smaller. But don’t only use it to spread your business wings across the globe.

Remember that as the planet gets smaller, your neighborhood gets smaller also. Use that same technology to dig deep locally. I love connecting with my local fan base and community. For example, with the recent Japan disaster, we mainly used Twitter to quickly rally a fundraiser together and raised over $20,000 in one night for the Red Cross. Even though we were affecting a global cause, our local community came together to support.

Thanks Jeff!

Sponsor note: PSFK has partnered with Intel to bring you insights and trend predictions from some of the world’s established innovators. But 2012 is a new year, and Intel is on the lookout for the next great Innovator. Intel’s expert panel will award one Innovator $50,000 and one Fan will win the right to determine which Innovator gets another $50,000, the proceeds of which will be used by the Innovators to bring to their great idea to life. If you think you are the next big thing, PSFK encourages you to submit your thoughts on Intel’s Facebook page.


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


Get PSFK's Related Report: Future of Automotive

See All
Retail Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Related Expert

Bonin Bough

Global Media, Media

Technology Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Yesterday

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed october 24, 2016

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Yesterday

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Yesterday

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

Travel Yesterday

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Yesterday

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Yesterday

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Yesterday

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Yesterday

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

No search results found.