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Trends For 2012: Culture Fire-starter On Going There

Trends For 2012: Culture Fire-starter On Going There
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Founder and Creative Director of Staple Design and Reed Space, Jeff Staple, talks about how entrepreneur need to get out of their offices to really make an impact.

Piers Fawkes, PSFK
  • 15 december 2011

To support a new initiative from Intel aimed at uncovering and supporting young Innovators, PSFK has tapped some of the world’s established innovators to share some insights into what young entrepreneurs should be on the lookout for in 2012. We asked the Founder and Creative Director of Staple Design and Reed Space, Jeff Staple, to share some of his thoughts on the ideas that are exciting him in the coming year.

In recent years Jeff has used his retail and design endeavors to empower him as a cultural fire-starter. His key advice is that entrepreneurs still need to get out of their office and get on planes – despite the connectivity possibilities that modern technology around us provides. He told PSFK:

Go: Go Local.

Sure, with the technology you have in the palm of your hand now, you can connect with anyone across the planet. It’s the beauty of making this planet smaller. But don’t only use it to spread your business wings across the globe.

Remember that as the planet gets smaller, your neighborhood gets smaller also. Use that same technology to dig deep locally. I love connecting with my local fan base and community. For example, with the recent Japan disaster, we mainly used Twitter to quickly rally a fundraiser together and raised over $20,000 in one night for the Red Cross. Even though we were affecting a global cause, our local community came together to support.

Thanks Jeff!

Sponsor note: PSFK has partnered with Intel to bring you insights and trend predictions from some of the world’s established innovators. But 2012 is a new year, and Intel is on the lookout for the next great Innovator. Intel’s expert panel will award one Innovator $50,000 and one Fan will win the right to determine which Innovator gets another $50,000, the proceeds of which will be used by the Innovators to bring to their great idea to life. If you think you are the next big thing, PSFK encourages you to submit your thoughts on Intel’s Facebook page.

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