To support a new initiative from Intel aimed at uncovering and supporting young Innovators, PSFK has tapped some of the world’s established innovative minds to share some insights into what young entrepreneurs should be on the lookout for in 2012. Anyone with an interest in business knows that the tech start-up community is hot right now. Sometimes it seems like all someone has to do in order to get their service written up on the pages of the tech blogs, is to get an app accepted into the Apple App store. Is all this hype valuable to an entrepreneur? Peter Rojas doesn’t think so. The co-founder of gdgt.com and the creator of Engadget, Gizmodo, Joystiq, and RCRD LBL spoke to PSFK about a counter-trend he believes entrepreneurs should take advantage of in 2012:
Entrepreneurs should leverage the trend of obscurity: Obscurity is good. Seriously. Everyone focuses a lot on trying to blow up overnight and using social media to drive as much attention as possible to whatever you’re doing, but I think one of the best assets you have when starting out is that no one knows who you are and no one cares what you’re doing. This lack of attention gives you the space and time to experiment—and to make mistakes before too many eyes are on you. The smartest entrepreneurs I’m meeting with these days are just building, getting feedback from early users, and then seeing what works and iterating from there. They’re focusing on improving their product and getting it right, and then trying to attract more attention after they’ve figured things out.
Sponsor note: PSFK has partnered with Intel to bring you insights and trend predictions from some of the world’s established innovators. But 2012 is a new year, and Intel is on the lookout for the next great Innovator. Intel’s expert panel will award one Innovator $50,000 and one Fan will win the right to determine which Innovator gets another $50,000, the proceeds of which will be used by the Innovators to bring to their great idea to life. If you think you are the next big thing, PSFK encourages you to submit your thoughts on Intel’s Facebook page.