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Twentieth Century Fox Promotes New Movie Using Shazam

Twentieth Century Fox Promotes New Movie Using Shazam
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With the mobile discovery company's smartphone app, users can access exclusive content relating to the film.

Emma Hutchings
  • 6 december 2011

The mobile music discovery service Shazam has launched its first movie promotion in partnership with the studio Twentieth Century Fox for the release of Alvin and the Chipmunks: Chipwrecked. The promotion, aimed at the film franchise’s young audience along with their parents, leverages Shazam for TV to engage with fans.

Using Shazam’s smartphone app, exclusive content can be accessed including a limited-time free download of the film’s single “Vacation,” an extended trailer an additional clips from the movie, a link to buy the first two Alvin and the Chipmunk movies on Blu-ray or DVD from Amazon.com, and a link to purchase tickets to Alvin and the Chipmunks: Chipwrecked.

These will stay in the user’s Tag List, providing access to the extras anytime and anywhere, and with the Shazam Friends feature, fans can share their interest in the movie with their friends on Facebook. Shazam’s Executive Vice President for marketing, David Jones, said:

We are excited to announce the launch of the first Shazam-enabled movie promotion working with Twentieth Century Fox and Alvin and the Chipmunks: Chipwrecked. With Shazam for TV now being used for movie commercials on TV, fans have a fun, fast new way to learn and get more about movies they are interested in, see extended trailers and download content, such as songs, from the movie. Plus, it’s an easy way to buy movie tickets.

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