Twitter’s ‘Fly’ Redesign Faster And More Intuitive For Users

Twitter has unveiled a major redesign aimed at making it faster, simpler, and more intuitive for users. The new Twitter goes by Twitter Fly and features large “Home,” “Connect,” and “Discover” buttons at the top of the homepage. On the left side of the screen, a smaller box invites users to Tweet, and below that visitors can view trending topics and Twitter’s “Who to follow” suggestions. The changes are also adapted to Twitter’s completely redesigned iOS and Android apps as well. The redesign gives smartphone users a well-matched mobile experience through similar functions such as the “Me” tab that  displays everything about the user, from direct messages to how the profile is presented.

Twitter has been trying to address one of its biggest challenges: introduce its services to new users. Jack Dorsey, co-founder, hopes that this new design would be more user-friendly. Moreover, Twitter’s revamp is geared toward getting people to use the service more frequently and for longer, and giving advertisers more reasons to spend their dollars there.

Twitter CEO Dick Costol said of the new design:

“[It is] a conceptual redesign of the whole product. We can and have an obligation to reach every person on the planet.”

The new interface will roll out to all Twitter users over the next few weeks and available immediately to those who download Twitter’s iPhone or Android apps.

Check out the promotional demo below:

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