British department store Harvey Nichols‘ holiday TV ad features a number of women making their way home the morning after a big party, still wearing their dresses and heels but feeling self-conscious rather than glamourous as they avoid making eye contact with the morning commuters. Harvey Nichols wants to rescue women from this “walk of shame” during the Christmas party season and we are shown at the end of the advert that a flattering outfit from their collection turns it into a “stride of pride.” A woman in a Harvey Nichols dress still looks fresh and beautiful, holding her head high and smiling at the postman as she returns home.
The ad, created by DDB London, ends with a call to action, asking people to share their own experiences on Twitter using the hashtag #walkofshame. Julia Bowe, group press and marketing director at Harvey Nichols, said:
We love taking something true to life and having fun with it and seeing how Harvey Nichols can make things better. We know that a fabulous outfit can cover a multitude of sins.
Check out the Harvey Nichols walk of shame TV ad below: