UK Jobs Site Asks The Public To Vote For The TV Ad They Want Aired
Reed.co.uk shortlists six commercials from first-time directors for their new campaign.
- 13 december 2011
The UK’s leading online recruitment service, reed.co.uk, has launched a multi-channel advertising campaign that asks for the public to vote online for the TV commercial they want to see aired. Six 30-second ads have been shortlisted for ‘Who’s hired? You decide’ based on the company’s “Love Mondays” campaign message.
Digital agency STEEL is handling all of the online and social media elements including a Facebook ad campaign, a tab on reed.co.uk’s Facebook page, video ads and trailers. People will be encouraged to support their favorite ad and engage with the filmmakers on Facebook and Twitter. Voting opened yesterday and runs through to January 11th. The winner will be announced no later than January 16th, with the ad airing on national TV later that month. The winning filmmaker will also receive a £10,000 cash prize and have the opportunity to work on future reed.co.uk projects. Martin Warnes, managing director of reed.co.uk, said:
As the UK’s busiest job site, reed.co.uk is all about giving people opportunities, so we wanted this to be a core part of our latest ad campaign…Giving one filmmaker the opportunity to have their ad shown on national TV with the backing of a public vote could be a career changing moment.