Veuve Clicquot Launches Instagram-Like Crowd-Sourced Platform Site
The luxury Champagne company to share its glamorous lifestyle via a new open site.
- 22 december 2011
If you had to imagine one brand whose “lifestyle” you’d most want to appropriate, Veuve Clicquot would definitely be up in the top 5. Between their fascinating history (its matriarch was the subject of a recent biography), their gorgeous French real estate, and their over-all luxury feel–joining the Veuve Clicquot party would be a choice invite. It’s with this idea in mind that the mega-brand has launched its multimedia, crowd-sourced platform Wish You Were Here, which comes as part of the house’s expanded effort to showcase its 100+ global programs, events and initiatives all in one place.
According to Stéphane Gerschel, Head of Global Communications for Veuve Clicquot Wish You Were Here “is about connecting one’s experiences, through snapshots that serve as Veuve Clicquot enthusiasts’ postcards from all around the world,” and aims to capture inspiring global moments in the spirit and lifestyle of Veuve Clicquot through travel, fashion, food, sport and design. All the photos and videos are submitted by the brand, official contributors, and the public.
Some of the key features of the site include:
- The Infinite Wall: Which showcases submissions, and allows visitors to interact through liking, sharing and commenting on media.
- Contributors: Featured tastemakers from the worlds of art, design, fashion, travel and food, contributing their own “Wish You Were Here” moments via the site.
- Places / Events: A navigable map allowing visitors to search and view content tagged by location, and major events from around the world, such as the Veuve Clicquot Polo Classic, Milan Design Week and Yelloween. 40 cities are featured at launch, with more to come.
HOW YOU CAN SUBMIT:
The newly launched site encourages visitors to submit a photo or short video which they feel reflects the Veuve Clicquot spirit, by emailing the content from a mobile device or computer to email@example.com.