More women are actually reacting to the recession and spending less.
U.K. women are taking on the Scrooge role in these difficult times, with 49% planning to buy gifts for a smaller group of people this year. The recession is having an impact on spending for 77% of women, and 54% more are looking to discount voucher sites for gift ideas this year than last year.
Men, while not completely immune to the recession, are more likely to splurge in the run-up to Christmas. The economic climate is impacting the spending of 10% fewer men than women, and only 38% are considering buying presents from discount voucher sites. While Christmas shopping, price is important for 77% of men, compared to 85% of women. Ad Age