Wonderbra Launches Ultimate Plunge Bra With Bungee Jump At London’s Battersea Power Station

Facebook competition winners did the jump in front of a large projection of model’s cleavage.

Wonderbra has just launched its deepest cleavage bra to date, the Ultimate Plunge bra. To celebrate, they projected a large picture of their model Adriana Cernanova onto the side of Battersea Power Station in London and invited three female Facebook competition winners to bungee jump down in front of the model’s cleavage.

Wonderbra Launches Ultimate Plunge Bra With Bungee Jump At London's Battersea Power Station

The Ultimate Plunge bra is aimed at women who want to wear daring necklines but lack the confidence, as its stucture boosts cleavage and it has a subtle clear strip in the center. The bra is available in sizes from 32A to 38DD and is available at retailers including House of Fraser, Debenhams and John Lewis in the UK, and Figleaves and Asos in the US. Julia Nolan, marketing director for Wonderbra, said:

Taking the plunge is all about challenging yourself to face your fashion fears and be braver with your look. With the Wonderbra Ultimate Plunge bra, girls can have the confidence to embrace the plunging neckline trend.

You can watch footage of the bungee jump in the video below:

Photos by Ian Gavan/Getty Images for Wonderbra Ultimate Plunge