menu

Wonderbra Launches Ultimate Plunge Bra With Bungee Jump At London’s Battersea Power Station

Wonderbra Launches Ultimate Plunge Bra With Bungee Jump At London’s Battersea Power Station
Advertising

Facebook competition winners did the jump in front of a large projection of model's cleavage.

Emma Hutchings
  • 8 december 2011

Wonderbra has just launched its deepest cleavage bra to date, the Ultimate Plunge bra. To celebrate, they projected a large picture of their model Adriana Cernanova onto the side of Battersea Power Station in London and invited three female Facebook competition winners to bungee jump down in front of the model’s cleavage.

Wonderbra Launches Ultimate Plunge Bra With Bungee Jump At London's Battersea Power Station

The Ultimate Plunge bra is aimed at women who want to wear daring necklines but lack the confidence, as its stucture boosts cleavage and it has a subtle clear strip in the center. The bra is available in sizes from 32A to 38DD and is available at retailers including House of Fraser, Debenhams and John Lewis in the UK, and Figleaves and Asos in the US. Julia Nolan, marketing director for Wonderbra, said:

Taking the plunge is all about challenging yourself to face your fashion fears and be braver with your look. With the Wonderbra Ultimate Plunge bra, girls can have the confidence to embrace the plunging neckline trend.

You can watch footage of the bungee jump in the video below:

Photos by Ian Gavan/Getty Images for Wonderbra Ultimate Plunge

Wonderbra

Advertising
Trending

Bringing Food Innovation To America's Crowded Milk Market

Food
Culture Today

Artist Designs Covers For Books That Don’t Exist

Published by the fictional "Specious Books," the subversive works facilitate a conversation regarding the artistic integrity of graphic designers

Work Today

Editorial Roundtable: The Arrival Of The People-First Workplace

Managed By Q, Soma, Workbar, Primary, AltSchool and thinkPARALLAX enumerate the reasons why companies need an employee-embracing workforce in order to exist

Trending

Get PSFK's Related Report: Future of Automotive

See All
Financial Services Today

Device Makes Digital Currency Feel Tangible

The concept gadget wants you to experience the highs and lows of spending money

Advertising Today

Lyft Gives Free Rides To Those Who Have Had Too Much To Drink

Thanks to a new partnership between the ride sharing service and Budweiser, drunk passengers are able to receive free rides

Design & Architecture Today

Why Building Better Offices Is The Key To Employee Engagement

Interaction Designer and Audio-visual Technologist at ESI Design illustrates the value in creating environments filled with surprise and delight

Augmented / Virtual Reality Today

NBC Is Planning To Stream The Presidential Debates In Virtual Reality

Partnering with AltspaceVR, the broadcaster offers another way for Americans to engage with the election season

Travel Today

What Happens When An Entire Airport Terminal Rebrands Itself?

JFK's Terminal 4 underwent a dramatic design facelift to guide and delight travelers

PSFK LABS REPORT

Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry
NEW

PSFK Op-Ed september 21, 2016

Creative Agency Founder: Using VR As A Race Relationship Tool

Maurice Bernstein, CEO and Founder of Giant Step, explores the value in transforming headsets from high-tech entertainment tools into empathy machines

PSFK Labs september 22, 2016

The Future Of Work: Why Innovation Is Every Employee’s Job

PSFK Labs sits down with management at Johnson & Johnson to learn how the company comes up with their next ‘big idea’

Home september 23, 2016

Watch This Fire Pit Dance Along To Your Favorite Song

Music City Fire is a system that is designed to flicker in time to ambient music

Automotive september 23, 2016

Slick GPS Navigator Gives Directions To Moped Riders

This small, round device attaches to a sideview mirror to display maps for safer traveling

Home september 23, 2016

A Clock That Beautifully Manages Your Information Overload

The wall-mounted timekeeper is made to help people maintain focus and stay up to date with their appointments

Arts & Culture september 23, 2016

Performance Piece Blends Dancers Into Folds Of Light

The work provides commentary on the increasing connection between programmed and analog dimensions

Design & Architecture september 23, 2016

Design Firm Adapts Childhood Homes For Unemployed Young Adults

The studio has unveiled three prototypes of transformed living spaces for people forced to move back in with their families

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Health september 23, 2016

These Chocolate Squares Claim To Reverse The Aging Process

A group of researchers from Cambridge University have developed a candy bar that promises to give you a youthful glow

Cities september 23, 2016

Food-Producing Architecture Competition Seeks To Better Feed Cities

A design challenge in Copenhagen highlights the need and beauty of urban farming

Health september 23, 2016

Wearable Monitors Sun Exposure To Prevent Sunburn

The clip monitors UV rays to make sure you're not receiving too much sunlight

No search results found.