adidas Challenges Tennis Stars In Melbourne Streets

adidas recruited famous names in tennis to promote its ‘Game is the Game’ campaign. Tennis stars, including Caroline Wozniacki , Jo-Wilfried Tsonga, Ana Ivanovic and Gilles Simon, took part in a unique challenge in Melbourne, Australia were involved in a series of tennis-based games around the time of some of the major tournaments in 2011. The yearlong campaign was first introduced by British tennis talent, Andy Murray, who played against the world’s best ‘Road Tennis’ player at a secret London location last November.

The first challenge this year revolved around the 2012 Australian Open in Melbourne. Playing in mixed teams with local sporting stars, the players competed in a modified version of Stické Tennis – a racquet sport invented in the late 19th century merging aspects of real tennis and all the basics of lawn tennis with the addition of side and back walls. Along an iconic Melbourne laneway, DJs breakdancers, and graffitti artists were all featured in this fun video campaign.

Women’s World number 1, Caroline Wozniacki, said once all the players got the hang of the modified street game they naturally became very competitive.

Today was so much fun. I’ve always loved exploring Melbourne’s laneways for shopping and restaurants, I didn’t expect to be playing a game of tennis down there! Playing off the walls was tough at first, but once we got the hang of it we all had a great time.

Watch adidas’ ‘The Game is the Game’ video below.

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