Ad agency Mortierbrigade creates tiered living quarters with different stages of comfort for trainees that depend on their in-office performance — ranging from campsite to luxury suite.
Advertising agency Mortierbrigade has turned the house next door to its offices in Brussels, Belgium, into a hotel for international trainees. The Mortierbrigade Hotel is tiered to provide an innovative incentivization program for creative interns.
When they first arrive, they are housed in a sparse camping area on the ground floor called ‘Tent For Two,’ with sleeping bags and a malfunctioning shower. If they put in the effort, over time they will move up to the ‘Cabin in the Woods’, which provides modern comfort and has floors and furniture all made out of wood. Interns can eventually graduate to the luxury of the ‘Royal Suite’ on the top floor and then they have a chance of being hired by the agency. Or if they don’t do very well, they might end up in the ‘Cave in the Basement’, which looks cold, dark and dingy.
The hotel’s website has more information including places of interest (dining, sightseeing, going out, shopping) for each area and testimonials from David Ogilvy, Erik Vervroegen, Lee Clow, Johan Kramer and Dominique Strauss-Kahn. Click through to see pictures of the hotel’s different areas: