China Patterns Come To Life With Augmented Reality
Andrew Tanner's 'English Hedgerow' uses the latest 3D animation technology with traditional china.
British ceramic designer Andrew Tanner teamed up with the award-winning animation studio Unanico Group and Royal Winton to present ‘English Hedgerow,’ a contemporary Chintz design porcelain collector’s plate that transforms into digital art using augmented reality.
The design references the flora and fauna that are present in natural English hedgerows. Using the free iOS app created by Unanico Group, this scene comes to life. A bird tends to its nest amid brambles, a fly buzzes amongst the trees, a caterpillar curls up in the grass and a butterfly flutters through the hawthorn. As you point the device’s camera at the pattern on the plate, the story develops on your screen, changing and interacting as you move around the design.
The English Hedgerow plate was launched at the HOME trade exhibition in London last week and has now begun a UK tour as part of the Made in the Middle exhibition. Check out the video below to see the app in action: