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Band Give Fans New, Free Content For Boosting Its Presence On Instragram

Band Give Fans New, Free Content For Boosting Its Presence On Instragram
technology

Twin Atlantic used their followers to help promote their new album by having them add a specific hashtag to their Instagram photos, creating a participatory campaign.

Plus Aziz
  • 13 january 2012

Instagram’s integration into Facebook is a positive sign for the platform, which boasts some 15 million users that have downloaded the photo-app on their iPhones. Scottish band, Twin Atlantic, decided to reward their fans with exclusive video and audio content for sharing Instagram images and hashtagging them with #freetwinatlantic when they post to Twitter. To encourage their fans to participate, they issued this statement:

Share your Instagram photos using #freetwinatlantic to unlock exclusive Twin Atlantic audio and video content, only available here. The more Instagram photos you share with #freetwinatlantic, the more content you help unlock. Every fan-submitted Instagram photo will become an original tile on the Virgin Mary photo mosaic poster, available for pre-order now!

The images are gathered on a promotional site and the images will then be included in a mosaic poster that fans can pre-order by visiting the site below.

Twin Atlantic

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