Samuel Adams invites fans to choose the different aspects of a new brew with “Crowd Craft” app.
The Samuel Adams brewers are teaming up with social media enthusiast Guy Kawasaki to crowdsource a new beer through Facebook. The “Crowd Craft” project uses an interactive Facebook app that invites fans to help determine all of the different aspects of the collaborative brew.
Beer drinkers will be able to weigh in on the color, clarity, body, malt (sweetness), hops (bitterness) and yeast (finish/ complex flavors) of the new brew until February 5th. After this date, Samuel Adams will use the favorites from each category to develop the recipe for the crowdsourced beer.
It will then be available at Guy Kawasaki’s Girl + Guy party in Austin on March 10th during the South by Southwest festival. The beer will also be on tap in select bars throughout Austin and at the Samuel Adams Boston Brewery. Samuel Adams brewer, Bert Boyce, said:
I think it’s still up in the air as to which is the better social networking tool – Facebook or beer. My love of beer is something I share with the Samuel Adams drinkers – I’m sure that their choices will collectively create a great tasting brew. We can’t wait to see what they come up with!