BP America Puts Fans Face-To-Face With Olympic Athletes Using Augmented Reality
The oil and gas giant is sponsoring nine Olympic and Paralympic athletes with a virtual experience that gives fans a behind the scenes look at the team member's lives.
BP America has announced support for nine U.S. Olympic and Paralympic athletes with an augmented reality experience using virtual trading cards available in Bloomberg BusinessWeek magazine. Fans will be able to take an exclusive glimpse into the lives of U.S. Olympic and Paralympic hopefuls as they share a personal insight that’s helped them reach sport’s upper echelon. As the official U.S. Olympic Committee energy partner through 2016, BP America will also use this initiative to nurture the next generation of Olympians and Paralympians.
Steve Williams, Head of U.S. Olympic & Paralympic Programs, BP America, commented:
These athletes personify courage and dedication. Many have had to overcome tremendous adversity, which we find inspirational as individuals and as a company. As a proud partner of the U.S. Olympic Committee, BP America is honored to help bring this partnership to life by sponsoring these nine athletes as they pursue their Olympic and Paralympic dreams. We are committed to providing these premiere athletes with the opportunities, support and critical funding necessary to help fuel these outstanding athletes at the London 2012 Olympic Games.
The athletes are training in hopes of representing Team USA in archery, cycling, gymnastics, track & field and swimming. The sponsored athletes are, Bryan Clay, Rudy Garcia-Tolson, Johnathan Horton, Lolo Jones, Tatyana McFadden, Jerome Singleton Jr., Matt Stutzman, Sanya Richards-Ross and Rebecca Soni. The athletes will train and compete in qualifying rounds of the London Games in July and August. BP America will include financial commitments to the athletes and respective charities of their choice in communities across the country.