A new service in Jakarta allows working mothers to transport breast milk to their infants from the workplace.
The service was founded in 2010 by cargo and document shipping business owner Fikri Nauval, who’s wife often had her breast milk delivered to her child while she was at work.
In speaking about the inspiration for the venture, Nauval states;
I would like to help this nation build a better generation by helping working mothers deliver breast milk to their babies at home.
Local authorities are increasingly trying to educate mothers on the benefits of breast milk for their infants, battling a growing trend towards the use of formula.
With the Ministry of Women’s Empowerment reportedly claiming a 40 million-strong female workforce in 2009, the motorbike delivery service provides a well-needed convenience to mothers in the workforce. Costing around $3.30 to $4.40 a trip, the couriers use G.P.S. technology and a padded cooler to deliver the milk straight to the carers.