Brooklyn-Based Workshop Offers Local Designers Resources To Create And Manage Their Own Brands

Brooklyn-Based Workshop Offers Local Designers Resources To Create And Manage Their Own Brands

A Brooklyn atelier helps designers create high-quality fashion via a more transparent processes.

Alice Chan
  • 3 january 2012

Brooklyn Sewn is a new in-house fashion atelier in Williamsburg that is working to keep the tradition of creating high-quality garments alive. The brain behind it all is David Gensler, founder of the Keystone Design Union–a Brooklyn-based design consultancy, and apparel label Serum Versus Venom. The atelier offers everything from pattern-making to production runs, giving local designers control over the entire production process and the opportunity to produce their brands on a small, accountable scale. Designers can also take advantage of the strategic and marketing services that Keystone Design Union provides. Gensler aims to rebrand sustainability in clothing production, stressing that what used to be an economic term has now been co-opted as a marketing tool. As Ecouterre writer Amanda Coen discovered in her interview:

You have to examine the humanitarian, economic, and environmental impact of a product in its entirety, from materials sourcing and manufacturing to production and sales.

In addition to serving other designers and brands, Brooklyn Sewn will also function as the primary production quarters of Serum Versus Venom, Gensler’s “anti-mass-agenda” clothing line. With Serum Versus Venom and Brooklyn Sewn, Gensler wants to redefine and create a 3rd Ward for fashion by focusing on process, quality, and transparency.

Image via Amanda Coen

Brooklyn Sewn


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Innovation Yesterday

After The Initial Success Of AR Gaming, What Does The Future Hold?

With Pokemon GO earning up to $10m a day, R&D departments are busy searching for the next phase

Arts & Culture Yesterday

The Next Great Art Movement Will Come At The Swipe Of A Finger

An improved app, optimized digital display and monthly art discovery service round out Electric Objects' renewed commitment to democratizing the art world


Get PSFK's Related Report: Future of Advertising

See All
Retail Yesterday

A TV Streaming Service Is Designed Just For Kids

Toca TV is a new platform offering thousands of original and curated children's videos for a monthly subscription fee

Travel Yesterday

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Related Expert

Talmon Marco

VoIP Communication Services

Technology Yesterday

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business

Mobile Yesterday

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Design & Architecture Yesterday

500 Plastic Chairs Used To Create A Recyclable Pavilion

Design agency CODA built a grandoise art piece from simple lawn furniture


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact

PSFK Labs Yesterday

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Retail Yesterday

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Yesterday

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Travel Yesterday

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Yesterday

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Yesterday

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Yesterday

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Yesterday

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Yesterday

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

No search results found.