menu

Cadbury Marks 1 Million Facebook Fans With Huge Chocolate Thumbs Up

Cadbury Marks 1 Million Facebook Fans With Huge Chocolate Thumbs Up
Advertising

The giant sculpture was commissioned by the chocolate maker to celebrate its following on the social network.

Emma Hutchings
  • 20 january 2012

This fun fan appreciation campaign from Cadbury was developed to celebrate reaching one million fans on its UK Facebook page. A chocolate construction resembling a giant Facebook-style “like” thumbs up was commissioned and broadcast live for two days, inviting fans to add their own piece to the growing mass.

The sculpture was built up piece by piece from the chocolate of thousands of Cadbury Dairy Milk bars and fans could cheer on the workers as it grew. The “Thanks A Million” campaign, developed by agency Hypernaked, was designed to say a big “thank you” to their one million fans for their support. The giant chocolate thumbs up took 48 hours and 3 tonnes of chocolate to create. Cadbury then donated the chocolate to a company that specializes in research into renewable fuels.

You can check out the building process in the video below:

Cadbury Dairy Milk

Trending

Innovator Explains How Cognitive Computing Is Changing Consumer Expectations At PSFK Future Of Retail 2017

Retail
PSFK EVENT


FUTURE OF RETAIL 2017 CONFERENCE:
Transformation Strategies For Customer-First Business



BUY TICKETS

TREND REPORT


FORECAST 2020
The Consumer Roles That Will Shape Our Future
 

DOWNLOAD NOW

No search results found.