What If Celebrities Controlled Their Own Internet Personas? [Video]
WhoSay is an online platform that enables stars to manage their social media presence, posting image and videos.
- 30 january 2012
Entrepreneur Steve Ellis is developing a platform to create greater engagement between celebrities and their fans. At WhoSay, content such as photos and videos are posted on a page controlled by the celebrities themselves, creating a new arena for a business platform.
Ellis, who previously founded the online music licensing and distribution site Pump Audio, is now creating a new marketplace for celebrity content. On WhoSay, celebrities and influencers from film & TV, music, sports, comedy, fashion, and other areas can post videos and photos for people to look at. They control their own page, which can be monetized by licensing the content, and can easily engage with their fans. In this video for Venture Studio, in association with Mashable, Steve Ellis explains more about WhoSay: