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Now Boarding: Life-Sized Plane Showcases Chanel’s New Line

Now Boarding: Life-Sized Plane Showcases Chanel’s New Line
culture

Karl Lagerfeld puts on a fashion show at the Grand Palais in a custom-built luxury liner.

Sam McNerney
  • 26 january 2012

Karl Lagerfeld has taken things to a new level. On Tuesday, January 24th, Lagerfeld showcased Chanel’s spring/summer 2012 collection in a luxury jet liner turned runway. The interior of the plane, which was situated in the Grand Palais in Paris, contained a 164 foot aisle and 180 swivel seats; it took five days to construct. Blue was one theme of the show, an obvious parallel to the sky outside the faux airplane’s windows. And many of the outfits were influenced by flight attendant uniforms of the 1960s. However, Lagerfeld wanted the viewer to go deeper, explaining that, “I didn’t want to make it too literal… If you look at what air hostesses really wore back in the ’60s, it wasn’t that great.”

Lagerfeld’s latest project seems to be unphased by the global economic recession. As one article in the Telegraph online quipped, “France may have lost its triple A credit status, but the country has a new luxury national airline, albeit one that’s currently piloted by a designer and staffed by models.”

In the face of economic downturn, should brands continue to be aspirational, or try to angle themselves toward more practical parameters that are actually accessible to the average consumer?

Check out photos from the show below for some inspiration or aspiration:

Images via The Telegraph

Chanel

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