Triple Pundit: Change Is The Meeting Point For Sustainability, Business And Design

Embracing inevitable change, not fighting it, will be the only way to successfully innovate in the future.

The Greek philosopher Heraclitus said “the only constant is change.” To those passionate about working at the crossroads of sustainability, business, and design, this is not a new idea. In fact, it may be basic common sense. We point to systems that resist change as the crux of the problem, and call the heroes among us “change makers.” We may devote our entire professional lives to making change, as intrapreneurs or entrepreneurs. We nod in easy agreement that change is inevitable and to resist is futile.

There is no doubt that passion and the drive to think big and tackle the myriad wicked problems is essential if we are to be successful. But I would argue that there is a danger if we get overly focused on the big external battles. Because fundamentally, before we can make change on a large scale outside, we need to be aware of, and compassionate towards, our own resistance to change inside. And this can potentially be more challenging than any external fight we might come up against.

We are learning more every day from research done in neuroscience about how our brains adapt to change. Evidence of the physiological battle we are up against is mounting.

By Shirin Ardakani 

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Originally published on Triple Pundit, republished with kind permission.

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