Chinese microblogging platform Sina Weibo has over 250 million registered users and is one of the most popular sites in China. The Twitter-like service has started gaining popularity globally since launching an English version and now claims to have nearly half a million users in the U.S., including celebrities and public figures. So, should you sign up to the site too?
Sina Weibo implements many features that are similar to Twitter, including a 140-character limit, hashtags, talking to others using “@Username” and re-posting what they have written. Users can also insert graphical emoticons and attach images, music and video files to posts.
Bill Gates, Tom Cruise, IMF Chief Christine Lagarde, the Indian Embassy, San Francisco Mayor Ed Lee, UK band Radiohead and Harry Potter star Emma Watson all have verified accounts on the site. This has got many people wondering whether they should join them and have a presence on Sina Weibo. The film stars, politicians and other famous figures certainly seem to think it’s a valuable tool, mainly using it to interact with Chinese audiences and promote themselves in the country. With a similar market penetration to what Twitter has established in the U.S., the social media platform looks set to become more widely adopted in the future.