‘Drunk’ Babies Advertise Boozy Chocolate Line
An ad campaign from 2010 depicts young children getting “tipsy” from too much whiskey-infused chocolate. The campaign was created by Denstu, one of the largest advertising agencies in the world, and showcases the alcoholic chocolates made by L’Univers de Chocolat, a world renowned French confectionary based on Sao Paolo, Brazil. Creative directors Felipe Cama and Alexandre Lucas won an award at the Gold Outdoor Lion at Cannes National Advertising Festival for the campaign.
This is not the first time babies have been used in advertisements. The famous E-Trade commercials, which debuted in 2008 during Super Bowl XLII, was an instant hit and is remember for its babies discussing financial strategy. Whether or not people find the use of babies in advertisements controversial, especially inebriated ones, they seem to do the trick when it comes to getting noticed, and selling products.
Photo Credits VisualNews
Recent Articles By Sam McNerney 
Sam McNerney graduated from Hamilton College where he earned a bachelors in Philosophy last May. However, after reading too much Descartes and Nietzsche, he realized that his true passion is reading and writing about the psychology of judgment and decision making. His blog, www.WhyWeReason.com tries to figure out what makes humans tick. He spends his free time listening to Gaga and tweeting @WhyWeReason.
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