Russian jeweler Faberge will call on the the UK capital to host an interactive city-wide charity event aimed to raise over 3 million dollars.
Russian jeweler Fabergé is hosting the world’s largest Easter Egg hunt beginning February 21st in London. 200 two-and-a-half feet tall eggs made of fiberglass will be spread throughout the city, many of which were designed by various artists and jewelers including Vivienne Westwood, Giles Deacon, Diane von Furstenburg and Zandra Rhodes; members of the public are encouraged to find the eggs before the April 8th (Easter) deadline.
At the end of the hunt the eggs will be auctioned off with the proceeds going to two charities: Action for Children, which speaks-out against injustices committed against neglected British children and Elephant Family, which works to protect and preserve endangered Asian elephants. The event hopes to raise $3,089,318.