The NFC enabled device makes liking a more deliberate physical act that generates online activity.
What if you didn’t have to be browsing online to “Like” things? Facebook may have expanded their reach throughout the web, making it simpler to “like” anything, but they haven’t necessarily tackled the real world yet.
The Like Belt by Deeplocal accomplishes the dual goal of bringing “liking” into the physical world while also commenting on the current generation’s potential overuse of the action. The like belt let’s a user attach their NFC-enabled smartphone to their belt so that they must thrust their pelvis in the direction of the objects with RFID chips in them to like them. This process also works for ‘liking’ people with NFC enabled devices they want to like or become friend with, and for checking into various locations.
Since the motion itself is so odd and perhaps slightly embarrassing it forces the person “liking” something to consider the action more carefully. Someone equipped with the belt would have to genuinely consider if making the thrust is worth it depending on what environment they are in.
The devices utilization of NFC technology also tethers a physical act that is disassociated from traditional screen interactions on the internet. Online activity may have become a passive supplement to real life rather than a simple distraction from it.
Take a look at the video below to see the LikeBelt in action: