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Facebook Loyalty Program Is Changing The Face Of Customer Rewards

Facebook Loyalty Program Is Changing The Face Of Customer Rewards
Retail

Plink teams up with chain restaurants to offer Facebook Credits to diners.

Emma Hutchings
  • 27 january 2012

Plink has launched a Facebook Credits-based loyalty program that rewards Facebook users for dining at chain restaurants. Once logged into the Plink program via their Facebook account and securely registering a credit or debit card, users earn Facebook Credits whenever a registered payment card is used at a participating restaurant. This seamless loyalty program rewards users automatically and doesn’t require any loyalty cards, additional steps or training in restaurants.

Facebook Loyalty Program Streamlines Reward Collection

With Plink’s online-to-offline loyalty program, members can earn Facebook Credits at more than 25,000 locations across the U.S. It has teamed up with Dunkin’ Donuts, Quiznos, Red Robin, Taco Bell and other chain restaurants and retailers. Plink was designed to be easy to implement and requires no point-of-sale integration, paper coupons, staff training, interruptions or delays to the normal customer transaction process. Plink’s co-founder, Peter Vogel, said:

Facebook Credits is the missing ingredient that’s been needed to connect social media to offline sales. Now with the ‘glue’ of Facebook Credits our national restaurant and offline retailer partners have a way to tap into the nearly 800 million users on Facebook, motivate them to become loyal customers, and reward them.

Plink

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