menu
Get a daily delivery of PSFK
Subscribe to get a daily digest of new ideas and discoveries and to find out about upcoming events

Facebook Timeline Ads Show Your Clean Vs. Drug-Addicted Life

Facebook Timeline Ads Show Your Clean Vs. Drug-Addicted Life

Innovative Israeli anti-drug ads utilize the new social network profile to show the benefits of sober living,

Emma Hutchings

In a creative social media campaign, media agency McCann Digital Israel has used the new Facebook Timeline design to advertise for the Israel Anti-Drug Authority. Utilizing the split-screen layout, they created a profile for a fictional man called Adam Barak and compared pictures of him side-by-side over the course of a year.

Facebook Timeline Used For Israeli Anti-Drug Campaign

On the left, the photos show a year of his life as a drug addict, whereas on the right they show a year without drugs. The comparative photos of Adam display stark contrasts in his appearance and surroundings, with the drug-free Adam looking happy and successful, while the addicted Adam seems to have lost his girlfriend, job and home.

Adam Barak

Post Image
Read More Tap to Expand
PSFK CONFERENCE 2015

Live. Work. Play. Better.
The PSFK 2015 conference experience

NEW YORK, NY | April 16-April 18 2015
Get a daily delivery of PSFK
TREND REPORT

PSFK Labs presents
The Future of Retail 2015

A Manifesto To Reinvent The Store