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Facebook Timeline Ads Show Your Clean Vs. Drug-Addicted Life

Facebook Timeline Ads Show Your Clean Vs. Drug-Addicted Life
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Innovative Israeli anti-drug ads utilize the new social network profile to show the benefits of sober living,

by Emma Hutchings
  • 9 january 2012

In a creative social media campaign, media agency McCann Digital Israel has used the new Facebook Timeline design to advertise for the Israel Anti-Drug Authority. Utilizing the split-screen layout, they created a profile for a fictional man called Adam Barak and compared pictures of him side-by-side over the course of a year.

Facebook Timeline Used For Israeli Anti-Drug Campaign

On the left, the photos show a year of his life as a drug addict, whereas on the right they show a year without drugs. The comparative photos of Adam display stark contrasts in his appearance and surroundings, with the drug-free Adam looking happy and successful, while the addicted Adam seems to have lost his girlfriend, job and home.

Adam Barak

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