Ohio-based graphic and identity designer, Adam Ladd, conducted a Sunday experiment with his five year old daughter, and recorded her first impressions of various brand logos. Watch in amazement, as Ladd’s daughter nails the Apple logo and General Electric logo because “that’s where my Grandpa works.” We love when she says the Olympics logo looks like baby toys. Talk about some authentic market research, this adorable video will make you smile in appreciation of a child’s visual analysis.

Adam Ladd