menu

New App Gamifies Personal Growth To Boost Physical And Mental Health

New App Gamifies Personal Growth To Boost Physical And Mental Health
technology

Mindbloom lets users grow a virtual life tree based on improving their own strength and overall wellness.

Sam McNerney
  • 26 january 2012

With a host of new personal technologies and interactive platforms to help users track and improve their individual health and wellness hitting the market in recent months, entrepreneurs and software designers are jumping on board the ‘Quantified Self’ bandwagon. The movement, which believes in the idea of better living through data-driven insights, has shown growth beyond stat geeks and early adopters and seems poised to break out beyond its niche beginnings.

While existing products like the Fitbit merely capture statistics like hours slept and calories burned, new entrants have been building on this ‘track and report’ model, integrating gaming elements and reward systems into their platforms to encourage continued participation and push positive behaviors. One such product, the Mindbloom Life Game, is accomplishing this by enabling users to grow and care for a digital tree, which represents the overall quality of their physical and emotional lives, through an online platform and an iPhone app.

There are several aspects to the Mindbloom Life Game. The first is the sun, which represents inspiration and asks the question, “Why do I want to improve my life.” The second is rain, which represents action and asks the question, “How do I want to improve my life.” The goal of the game is to generate sunshine and rain by completing various real life actions, which contribute to your digital tree’s growth, in turn creating seeds that can be used to purchase bonus features and content.

Users can increase sunshine and rainfall by accomplishing small tasks that act as benchmarks towards their bigger goals. For example, sunshine increases by completing intellectually and emotionally stimulating activities such as viewing or uploading photos of friends and family, listening to music or reading inspirational quotes. For rain, users must fulfill physical or social activities like scheduling a date, spending time with family or doing pushups.

Mindbloom is also very social. Players are able to create social circles to include friends and family, much like Google+. And with flexible privacy settings, they can choose how much information they want to share. A gifting feature lets users send their friends extra sunshine or rain to motivate them towards fulfilling their own goals.

The Mindbloom Life Game was created by Chris Hewett, who has spent a lot of time in the game industry and Brent Pooles who brings a business background with, among other things, experience as an early executive at Amazon. According to an article published on Mashable Business, the game already claims 50,000 users of which 36,000 are active; they average three visits per week. Moreover, 1.2 million actions were completed in 2011 and the mobile app has been downloaded 200,000 times.

According to their website, Mindbloom is out to make life improvement accessible to everyone. They explain:

By harnessing next-generation engagement techniques and focusing them on personal development, Mindbloom has created a new, powerful way for people to improve the quality of their lives. Utilizing behavioral science, personalized rich media, and fun social gaming techniques in their offerings Mindbloom makes the process of personal growth fun, simple and effective.

Given the crowded space, we’ll be interested to see how the platform evolves beyond its initial roots, as it contemplates adding potential partnerships and new incentive systems.

Mindbloom

PSFK has partnered with Boehringer Ingelheim to bring you a steady stream of inspiring news and ideas in the health and wellness space. Once each week, we will be posting an article on PSFK.com. If you would like to gain access to the full stream of content, please check out Boehringer Ingelheim’s Facebook page, where they are publishing a regular stream of inspiring and informative content.

Trending

Turn Food Scraps Into Fertilizer In 24 Hours

Food
Technology Today

Why Nest Doesn't Get The Holidays

PSFK founder reacts to the damaging effects of poor email marketing

Children Today

Robots Could Be Joining Dubai’s Police Force In 2017

The real-life RoboCops can salute, shake hands and collect traffic fines

Trending

Get PSFK's Related Report: Sports Debrief

See All
Travel Today

Parka Hides And Charges Portable Devices

Bolt is a jacket that lets people carry and charge their various electronics without the need for an outlet

Related Expert

Jamie O'Shea

Marketing, Advertising, fine art, Retail

USA Today

Twitter-Powered Metronome Measures The Tempo Of Austin

The installation is designed to swing faster as more tweet come in

Travel Today

Yelp's New 'Yelfie' Feature Lets Diners Take Selfies

The update is designed to encourage people to attach a selfie when they share their experiences

Design & Architecture Today

Build Your Own Savory Cheese Advent Calendar

A British food blogger has created a guide to building a different kind of holiday surprise

PSFK LABS REPORT

Future Of Retail 2017
Transformation Strategies For Customer-First Business
NEW

PSFK Op-Ed Yesterday

Communications Officer: What This Holiday Season Means For Millennial Shoppers

Dallas Lawrence of the Rubicon Project shares why holiday cheer is all about likes, views and retweets

PSFK Labs Yesterday

Retail Spotlight: Home Depot Reimagines How Employees Conduct Tasks

The home improvement retailer puts the customer first by initiating local fulfillment centers and simplifying freight-to-shelf inventory management

Fitness & Sport Today

Floating Gym Concept In Paris Is Powered By Your Workout

The proposed design from Carlo Ratti Associati lets passengers ride a stationary bike as they travel through Paris along the Seine River

Syndicated Today

What Does The Future Of Android Look Like In A World With The Pixel?

Google’s decision to make its own phone might have looked like a blow to the likes of Samsung but the reality is much more interesting

Retail Today

Customer Service Expert: Why Offline Retail Has Better Data Than Online Retail

Healey Cypher, Founder and CEO of Oak Labs, shares why we should be thinking about the physical store as an e-commerce site

Fashion Today

Alexander McQueen Designs A 3D-Printed Umbrella

3D-printed fashion arrives in time for the winter season

Work Today

Why Training Associates To Be Advocates Is Key To Retail Success

In our Future of Retail 2017 report, PSFK Labs discusses strategies to prioritize customer service, which begins with associate advocates

PSFK LABS REPORT

Future Of Work
Cultivating The Next Generation Of Leaders
NEW

Media & Publishing Today

Netflix Creates Binge Candle To Celebrate A New Season Of Gilmore Girls

The streaming service developed a special layered candle that creates candle with episode-specific smells

Advertising Today

Interactive Film Tells A Story About Living With Cancer

A moving song written by a father of a cancer patient comes alive in a 3D environment

Automotive Today

Audi And LEGO Exhibit Autonomous Vehicle Installation

The installation at Design Miami explores the 25th hour, which represents bonus productive work or play time

No search results found.