Slash
Google’s Self Service Model Matches Local Photographers With Businesses

The search giant's "Trusted Photographers" option makes the process of adding images to Places and Earth easier.

Emma Hutchings
Emma Hutchings on January 31, 2012.

Google has extended its Business Photos program with a service called “Trusted Photographers”, which matches business owners and photographers to enable them to upload images that will appear on Google Maps and Google Places. This interesting self-service model helps the brand make progress on their project while shifting the work load from internal employees to non-employed talent.

Google Business Photos Shifts Work Load From Employees To Local Talent

Business Photos gives business owners an easy way to attract new customers using interactive, high-quality, 360-degree images of places on Google’s sites. The new website now lets them search for a Google Trusted Photographer in their area. They can email or call to schedule a time and agree on a price for the photoshoot at the business. Then they both collaborate on how best to capture the location and the photographer uploads the images to Google. Shortly after, a 360-degree panoramic view of the business will appear on Google Maps, Google Places and in Google search results. This self-service model is easier and quicker, and also supports photographers in the local community.

“Trusted Photographers” is currently available in 14 U.S. cities including New York City, L.A., Chicago, Boston, Seattle, San Francisco and Washington, DC. It is also available in the UK, Australia, New Zealand and France.

Business Photos

Photo by Gwenael Piaser

Thinking...