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Does Tech-Savvy Beer Store Redefine The Man Cave?

Does Tech-Savvy Beer Store Redefine The Man Cave?
culture

New brew shop "Growler Station" offers a wide selection and creates unique shopping experience.

Sam McNerney
  • 20 january 2012

Beer lovers may have finally found heaven. Growler Station, a new shop in New York’s Greenwich Village, is offering a unique collection and distribution of beer. GS is a store-style beer station where customers can go to fill up their 64oz growlers, grab the 32oz plastic cup they term “The Beast,” or scan freezers of high quality bottles of craft brews arranged by region. If you’re hungry, chose from a selection of cheese and meat from Artisanal, as well as their cheeky but hilarious house brand of nuts called “GS’s Nutsack,” which lifestyle website Thrillist calls a “a naming decision clearly made after the easier decision to drink another 30 rack.”

They’re are also fairly tech-savvy when it comes to the selection process. The store features a big screen that showcases what’s on tap as well as two iPads where customers can use the “Beer Wizard,” a handy program that sorts GS’s inventory by anything from bitterness to food pairings to help customers navigate by their preferences. Accompanying this process is an app for your smartphone. No need to rush. GS has signed a 10-year lease for their new establishment.

Image Credits: Thrillist

Growler Station

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