Does Tech-Savvy Beer Store Redefine The Man Cave?

Does Tech-Savvy Beer Store Redefine The Man Cave?

New brew shop "Growler Station" offers a wide selection and creates unique shopping experience.

Sam McNerney
  • 20 january 2012

Beer lovers may have finally found heaven. Growler Station, a new shop in New York’s Greenwich Village, is offering a unique collection and distribution of beer. GS is a store-style beer station where customers can go to fill up their 64oz growlers, grab the 32oz plastic cup they term “The Beast,” or scan freezers of high quality bottles of craft brews arranged by region. If you’re hungry, chose from a selection of cheese and meat from Artisanal, as well as their cheeky but hilarious house brand of nuts called “GS’s Nutsack,” which lifestyle website Thrillist calls a “a naming decision clearly made after the easier decision to drink another 30 rack.”

They’re are also fairly tech-savvy when it comes to the selection process. The store features a big screen that showcases what’s on tap as well as two iPads where customers can use the “Beer Wizard,” a handy program that sorts GS’s inventory by anything from bitterness to food pairings to help customers navigate by their preferences. Accompanying this process is an app for your smartphone. No need to rush. GS has signed a 10-year lease for their new establishment.

Image Credits: Thrillist

Growler Station


Fitness Advocate: Paving The Future of Workouts With Audio

Fitness & Sport
Travel Today

Bus Stop Transformed Into A Fitness Station For Commuters

Sports drink company Lucozade live-streamed an athletic trainer working out at a stop in Manchester to encourage travelers to get moving

Technology Today

Shiseido And Microsoft Have Created A Makeup Filter For Women Who Telecommute

The Japanese cosmetic company built an augmented reality app that works alongside Skype for Business


Get PSFK's Related Report: Future of Automotive

See All
Mobile Today

Samsung Is Using AR To Help Beachgoers Stay Safe

Pocket Patrol utilizes a phone's camera to promote beach safety and educate people about hidden hazards

Related Expert

Francis Bitonti

Next Generation Manufacturing

Retail Today

Exchange Your Old Razors For New Ones At This Bartershop

The subscription-based shaving company lets customers trade their unwanted razors for Harry's brand steel at a temporary New York pop-up

Food Today

A Brewer Has Created The Most Expensive Chips To Snack On

St. Eriks Brewery created crisps made from rare mushrooms to go with its artisan beer, donating all proceeds to charity

Op-Ed Today

Marketing Experts: Millennials And The Power Of Cool

'Good Is The New Cool' Authors Afdhel Aziz and Bobby Jones share their 7 principles for branding with a social impact


Future Of Automotive
Scenarios Driving The Digital Transformation Of An Industry

PSFK Op-Ed Yesterday

Community Builder: How to Hack Slack

Claire Wasserman, Founder of Ladies Get Paid, describes how she's using an internal team communication tool to build a network of thousands

PSFK Labs Today

The Keys For Exceptional Performance On And Off The Field

PSFK Labs' new report highlights five important insights for businesses to perform better than the competition

Travel Today

Melbourne Hotel Lets Guests Stay In Their Own Chrome Airstream Trailers

Notel is a luxury rooftop with six guest rooms made from vintage 1970s mobile homes

Infants Today

Battery Powered Cradle Will Rock Itself

NoomiNoomi is a clever device that makes it easier to put babies to sleep

Sustainability Today

Swedish Citizens Get A Tax Break For Repairing Old Goods

A sustainability initiative encourages people to fix, rather than replace, broken objects

Fitness & Sport Today

How Precision Data Can Make Anyone A Better Performer

The Sports Debrief from PSFK Labs looks at how analytic tools are being developed to optimize human performance across all industries

Home Today

You Can Now Buy Furniture From A Daytime TV Show

Home furnishing online retailer Wayfair is partnering with Lifetime to create a shoppable life improvement television program

Social Media Today

Instagram Tool Prevents People From Harming Themselves

A new anonymous reporting option on the social media platform hopes to provide better emotional support for users

Retail Today

Apple’s New London Store Is Filled With Living Trees And Sunlight

The brand's UK flagship location has been reimagined with a focus on customer experience and community

Syndicated Today

Artificial Intelligence Could Serve As A Judge In The Court Of The Future

A new software program can weigh up legal evidence and more questions of right and wrong to predict the outcome of trials

No search results found.