Slash
‘Like’ Heineken On Facebook And Fill One Office To The Brim With Balloons

The beer brand thanks social media fans in an interactive digital campaign to encourage more likes.

Yi Chen
Yi Chen on January 17, 2012. @yiiee


International beer brand Heineken has created a digital campaign to drive more Brazilian fans to like its Facebook page. Every time someone from Brazil likes the page, a green balloon is blown up and placed in an office. Selected users are shown a custom video of a man blowing up a balloon and the total number of balloons covering the room.

In just a few days, the ‘Um Like Um Balao’ (One Like One Balloon – said while blowing one of them up) campaign has generated thousands of new likes, which in turn has drowned the office setting in a sea of balloons.

Take a look at one of the videos below. You can also watch all the videos from the campaign on Heineken’s YouTube channel.

Heineken

Thinking...